My good friend John Duffy sent me his take on the Adobe buy of Omniture:
“Here is my read on this… Adobe has long been an organization who make creative tools. This started to change with the purchase of Macromedia, which gave them the Flash platform for web content. More recently, they purchased Scene7, which is an amazing product merchandising tool for the web. Now with Omniture, the are now a true web content company, with product from design, to implementation, to presentation and now optimization.”
Well said Duffy!