The Intersection of Technology and Branding


I’d like to share a new book with you and your readers.

The book deals with the intersection of technology and branding, and focuses on a difficult reality: The exponential growth of technology is outpacing marketers knowledge of how to use it.

Poor technology implementations (these include websites, self-service kiosks, games, applications, etc) can be funny, sad, scary and incredibly damaging to brands.

Slightware – The Next Great Threat to Brands is written for designers, user experience strategists, marketers, developers, business leaders, IT professionals and everyone whose work touches the brand.

What’s in it for your readers? Chapter One is available as a free Download at

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