1 comment

  1. we have yet to see an instance (of the 100's we've come across) since 2003 where a "pay us only on sales generated" PPC / SEM compensation model works out in the best long-term interest of the end client (could do a LONG blog post for you on this one). Therefore, though I'm always happy to celebrate a win for a fellow Austin firm, am not convinced that this one will "stick" for them. Let's hope I'm wrong!

    Back in the OLD (pre 2003) days, when PPC / SEM was far less mature, some of these "pay us for PPC services only when we make a sale" deals could make some short- to medium-term sense, until a client either grew into their own internal team, or assembled a data set that allowed them to outsource on a less leveraged fee model.

    B

Leave a comment

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.