Enfatico Small Talk – Part 3

Work handoff from old agencies was a bit rough.

"there's so many issues with Dell." due to silo'ed structure.

So much data. Promise is to be able to measure everything. Having to
talk Dell into what is the right data and right way to look at it.

Helping Dell test out various measurement models.

Trying to get Dell to let them test some best practice email practices.

"why are you doing this?" The challenge.

"Is the bad press making it hard to hire new people?" No

Just listed 3 or 4 non-WPP agencies doing Dell work for various reason.

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