Josh Sklar, Global CD etc at Enfatico (Austin) is presenting.
Dell was looking for efficencies in their advertising.
All the big holding companies went to the mattesses over the Dell
WPP had a track record to pull it off.
Project DaVinci starts – temp folks from various WPP who won the biz
went back to their home agency.
No one left to watch/know what was going on.
Hard to figure out who is Dell.
Tried to not drop any balls.
Promise was to be a true totally integrated agency. No such a thing
currently happening anywhere. This is still the goal.
Hardest part is finding the right people.