“Cannes Young Lions YouTube 48 hour ad contest.
The first stage of the Cannes Young Lions YouTube competition has just finished. Competitors had 48 hours to receive the brief for Oxfam, come up with a concept, shoot, edit and upload their submission.
They now have two weeks to get as many views, blog hits and buzz as possible.
Here’s an example of a submission featuring a guy named Dave who has done a poor job of preparing himself for climate change. http://www.youtube.com/watch?v=JfZbai5bbdQ
Learn more at www.youtube.com/canneslions