Enfatico No Mo

“Enfatico, a stand-alone advertising and marketing agency created to serve Dell, will be folded into another division of its parent company”

“The WSJ.com report said WPP will fold the agency into its Young & Rubicam firm. Dell will continue to work with Enfatico and Young & Rubicam, as well as other outside firms…”

“The move brings to a close a novel approach to the advertising industry — one that raised its fair share of praise and criticism.”

“The project ran into some problems, and the recession didn’t help much, either. Mark Jarvis, Dell’s chief marketing officer and a main architect of the single-agency idea, left the company earlier this year. In February, Enfatico said it would cut 8 percent of its work force.”

Source = WPP will fold Enfatico, Dell’s ad agency, into another firm By Dan Zehr

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