Austin ADDYs – Winners

“It was neck and neck between GSD&M and McGarrah/Jessee this year. GSD&M led with 31 ADDYs, including 1 Best of Show, 9 Gold, 8 Silver and 13 Bronze; McGarrah/Jessee took second with 30, including 3 Best of Show, 14 Gold, 8 Silver and 5 Bronze. Kolar Advertising also had an impressive number of ADDYS with 17, including 2 Gold, 8 Silver and 7 Bronze.

– GSD&M/Idea City won Best of Show Broadcast TV for their Southwest Airlines “Wanna Get Away — Car Wash” TV spot.

– McGarrah/Jessee took Best of Show Print for the Shiner “Brewery Worker” campaign; Regan Bradshaw Photography Award for Costa del mar Catalog; and a Special Judges Award – Best in Brand for the Spoetzl Brewery Shiner Brand.

– Action Figure took Best of Show Interactive for their hard hitting “Punches” video, and Enviromedia Social Marketing took Best of Show Broadcast Radio for their “Department of State Health Services/OTPC” radio spots.

– Other Gold and Silver ADDY winners include Sherry Matthews Advocacy Marketing, Enviromedia Social Marketing, Shiny Object, Springbox and TKO Advertising.

– The Best of Show Student Award went to UT Students Jessica Engle and Caitlin Miller for their Benjamin Moore entry. Students from Texas State University and Austin Community College also won student ADDYs.

– A special award, the Johnny Jones Excellence in Printing Award went to The Whitley Printing Company – nFusion for their Hill Country Ride for AIDS Poster Campaign 2008.

– Gold Austin ADDY winners move on to regional competition. Winners there are forwarded to the national ADDYs, one of the nation’s most competitive juried shows with over 60,000 entries and only 200 awards. In recent years Austin has done exceptionally well in national ADDY competition, three times placing second only to New York City in national ADDYs, well out of proportion to the size of the market.”

Thanks to KM for the nice write-up

6 comments

  1. 14 gold (McGarrah Jessee) vs. 9 gold (GSD&M) isn't "neck and neck," unless your goal was to win a lot of bronze ADDYs. And that's not even taking into account GSD&M's size and volume of entries.

  2. Yea, can someone please enlighten some us as to why “punches” won anything in the interactive category?…..Have I gotten so lost I no longer know what interactive means?

  3. Punches = Interactive, because “this clip has gone on to be a true viral smash hit seen by millions online and listed as one of MySpace’s Top 10 viral videos.”

    Because a bunch of people watched it on YouTube, College Humor and MySpace makes it “interactive”. This is a joke and makes the Austin interactive scene look bad.

  4. Calling GSD&M the "winner" because they received more BRONZE addys than anyone else? Robert, you need to set your creative bar a little higher.

  5. McGarrah Jessee whipped GSD&M's keester. However, it is embarrassing for Austin's ad community that the Southwest Airline spot won anything, much less best in show. TERRIBLE.

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