It’s Like if Home Depot and Lowe’s Merged

“Journey Education Marketing, Inc. (JEM), the leading multi-channel software marketer to K-12 and post-secondary education, announced today that it has acquired Austin-based Academic Superstore, one of the fastest-growing, education-focused e-tailers in North America.

Academic Superstore and its family of online stores will join JourneyEd.com’s 15,000-member Academic eStore Network (AEN) of online stores, which is the core of the JEM business. JEM runs educational e-commerce sites that promote special student-only pricing offered by many software publishers, such as Microsoft, Adobe, Corel, Quark and others. In addition to the brands JourneyEd.com, CCV Software, and Campus Tech, this acquisition adds the Academic Superstore and Gradware brands to JEM’s many vehicles for marketing and selling to students, faculty, staff, educational institutions and school districts.

Academic Superstore will bring to JEM industry leading Internet and back-office technology that, when combined with JEM’s existing technology, will enhance customer service, provide operational efficiency, and continue to lower costs to students, teachers, staff, schools and universities.

“I have always admired the Academic Superstore team and considered the company to be our top competitor,” said Michael Fischler, Chief Executive Officer of JEM. “I look forward to building on our mutual strengths to provide our customers with best-in-class service, products and education pricing.”

Customers from both companies will be the major benefactors from the combined resources of JEM and Academic Superstore. They will still be able to shop with the online store and sales staff they’ve always trusted, but behind that store will be a more efficient and more powerful back engine, which will improve customer service and lower costs.

As a service to the academic community, customers will benefit from a larger product selection, improved customer service, and new programs. JEM’s constant quest is to find ways to improve the customer service and shopping experience across all platforms, from the websites – www.journeyed.com, www.ccvsoftware.com, www.academicsuperstore.com, www.gradware.com, and www.campustech.com – to catalogs, mailers and e-mails.

“The strength of the combined companies in this market made this an easy decision,” said Nathan Jones, Academic Superstore’s Chief Executive Officer and new President of the combined organization. “We each served the same market, but as we looked at our strengths, it was obvious that together we can really make a positive difference in how we serve the education sector.”

Journey Education Marketing, Inc. (JourneyEd, www.JourneyEd.com) is the leading multi-channel software marketer to the K-12 and post-secondary academic markets. It sells to students, faculty, staff, educational institutions and public school districts. With the addition of the popular K-12 education reseller CCV Software to its business in Feb. 2008, JourneyEd expanded from serving higher education into the K-12 market. Its Academic eStore Network (AEN), which includes more than 15,000 online eStores, offers thousands of market-leading software and technology products, including those published by Microsoft and Adobe, at discounts of up to 85 percent off retail prices to verified academic buyers. JourneyEd is also a leader in verifying academic buyers. Call JourneyEd at 800-874-9001 or visit www.JourneyEd.com.

A fixture in the education field since 1998, Academic Superstore was recognized as the 141st spot in Inc magazine’s list of the 500 fastest growing US companies. Academic Superstore offers thousands of top hardware and full-version software titles exclusively to the education marketplace, including directly to students, staff, schools, and universities. For information about Academic Superstore, visit www.academicsuperstore.com or email contact@academicsuperstore.com.”

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