Maybe Lowe’s Will Have It?

“Home Depot doesn’t pick GSD&M Idea City

GSD&M Idea City said it has lost its bid to manage Home Depot’s estimated $600 million advertising account.

The retailer is sticking with the Richards Group in Dallas. Two other agencies also had bid for the creative part of the account.

Home Depot now is looking for an agency to handle its media buying.

Earlier this year, GSD&M gained some new clients, including L.L. Bean and Popeyes.”

Source: Austin American Statesman


  1. Based on my perception of the two agency's styles, and the work they put out, I can't imagine picking Richard's over GSD&M. Home Depot is supposedly a nightmare client anyway.

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