Lifetime Purchase Puts Them into Social Space

Lifetime Networks announced that it has purchased ParentsClick Network, “a privately held social-networking and digital-media-technology company.” This is the first major move into the digital realm for the female-focused network. The acquisition will allow Lifetime to move forward with its “online-development plans” of “a nationwide, multisite parenting network, offering localization of profile data and user-generated content.” An online ad network will be the next step in their plan. (Shocker!)

Lifetime Acquires ParentsClick Network

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