Ok, so it was my idea.
I built the website a week ago and “leaked” its existence to a couple of Ad blogs.
I used some fake/funny whois data and that is why the site is down.
More later regarding why I did it and what I learned from this online gorilla effort…
(check out the current whois data for the domain if you don’t believe me)
Also, check out Enfartico’s Blog to see the images and copy created for the site.