Google to Sells Search Marketing Business

Publicis has figured out how to become a ~truly~ full-service shop and arguably a ~top~ search engine marketing shop…Buy an already functioning search marketing business:

“Publicis added that the acquisition would strengthen the offering of its VivaKi Nerve Center. Publicis launched the digitally focused entity in June.” What is with the silly names being used by agencies these days?

Publicis to acquire Performics’ search marketing business from Google

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