J. Crew Pushing Fall Too Soon


Dear J. Crew-

I’m not trying to pick on you, but when you send email after email just begging to be critiqued, I can’t help myself.

1. It’s still >100 degrees here in Texas and many other states. List segmentation is your friend.

2. This email features folks in outfits that might even be too hot for Texas winter. List segmentation is not that hard.

3. How about offer me a “last minute deal” on some summer items as it will be hot here for at least 2 more months and I’m not looking to buy any flannel-lined jeans anytime soon?! List segmentation is a basic email marketing tactic that I would love to help you employ.

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