Must have cool name to rule ad space

So, Project Davinci is now named Enfatico. The debate will continue on in regards to what the name really means and whether or not the Dell/WPP plan will work, but one thing that is for sure is the need for a cool, strange name in order to be a big player in the ad industry these days.

The folks at Publicis understand this and so they recent unveiled VivaKi (pronounced “vee-VAH-kee”). The name is supposed to have something to do with “energy flow” and life, but a quick Google search came back with a site featuring school boy uniforms. I’m not sure what to think of that. Here’s Advertising Age’s take:

Publicis’ Answer to Digital-Media Mastery: VivaKi

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