So, Project Davinci is now named Enfatico. The debate will continue on in regards to what the name really means and whether or not the Dell/WPP plan will work, but one thing that is for sure is the need for a cool, strange name in order to be a big player in the ad industry these days.
The folks at Publicis understand this and so they recent unveiled VivaKi (pronounced “vee-VAH-kee”). The name is supposed to have something to do with “energy flow” and life, but a quick Google search came back with a site featuring school boy uniforms. I’m not sure what to think of that. Here’s Advertising Age’s take: