Just got this email:
“Good morning Robert,
WPP’s Project Da Vinci has been named Enfatico, a musical notation that means play each note “with emphasis” or “emphatically.” A copy of the release may be found here:
http://www.wpp.com/WPP/Press/Press/Default.htm?guid=%7b2D670B77-2533-4A21-BA2E-381CEC717053%7d
ENFATYLITICS?????
http://www.enfatico.com/enfatylitics.php
*hand to forehead*
*sigh*
The whole idea on we’re not a typical agency is really old. But I like the clean slate approach:
http://www.enfatico.com/our_culture.php
It’s hard to brand a new agency.