I was coming back home after a weekend trip and was making my way through airport security when I got to the point where I needed to take the laptop out of the bag and kick off my shoes and ,low-and-behold, there was a Zappos ad in the bottom of the bin.
What a great idea! I’m sitting there holding my old running shoes, thinking that I should get new ones, and there’s an ad for a great online shoe store.
That’s a targeted ad if there ever one was. Zappos is not one to shy away from different marketing methods. I blogged back in March about Zappos handing out ponchos on a rainy day in Austin during SXSW.