Nickel and Dime You to Death

This post has almost nothing to do with online marketing or ad agencies, but it does speak to how little things can add up.

Remember the movie Office Space? The main characters figured out that they could funnel off all the little hundredths of a cent that the bank didn’t really do anything with and they figured that no one would notice. Well, I won’t spoil the ending of the movie just in case you’ve been under a rock for the last 10 years, but I just came across this news story that made me think about Office Space.

Oh, the title of this post? My dad liked to use the line about being nickel-ed and dime-ed to death when teaching me about how little expenses can add up or how, from a sales perspective, if you keep giving little bits and bits on price, you’ll end up with nothing.

Man Allegedly Bilks E-trade, Schwab of $50, 000 by Collecting Lots of Free ‘Micro-Deposits’

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