Da Vinci Now Synarchy Worldwide

From AdAge: “The new WPP Group agency designed to handle Dell’s marketing-services business is expected to be named Synarchy Worldwide, a reference to a utopian political system coined in the 18th century.”

WPP Settles on Name for Dell Shop: Synarchy Worldwidehttp://www.blogger.com/img/gl.link.gif

From Wikipedia: “Synarchism (from Greek words meaning “to rule together” or “harmonious rule”) is a word that has been used to describe several different political processes in various contexts.”

If the new name doesn’t pass legal review, “Sector 64” and “Refute” are other names that WPP Properties Young & Rubicam also filed earlier this year with the trademark office.

1 comment

  1. Robert,

    Clarification: Synarchy is one of several names under consideration, but a final decision has not yet been made.

    Peter Himler
    Project DaVinci

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