The Digitally Savvy live in Austin

This recently released study by Scarborough Research says that 12 percent of Austinites are “digitally savvy” because they use the Internet to make purchases.

Understanding the Digital Savvy Consumer

I’m not sure I agree with using online shopping habits as an indicator of a person’s digital savvy, but I’m all for Austin continuing its becoming more and more known in regards to all things digital.

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