Treadmill Inspiration

I hate running on the treadmill. I actually have not stepped on one during the past four months of marathon training. (Yes, I’m doing a marathon in less then a month – marathon info here) I’ve always been a believer in the connection between exercise of the body to brain power:

“When your job asks you to brainstorm on regular basis, even a marketing wunderkind will hit the creative wall once in a while. To keep those mental blocks to a minimum, Dr. Amantha Imber recommends aerobic exercise, citing a study by David Blanchette that concludes a little workout pays big dividends in creativity:

* Group 1 did no exercise prior to their creative task. “Lucky them, some of you might be thinking,” says Imber.

* Group 2 participated in 30 minutes of aerobic exercise — such as walking, biking, swimming and running´┐Żbefore undertaking their creative task.

* Group 3 also took 30 minutes of aerobic exercise, but waited for two hours before digging in to their creative task.

But group 1 wasn’t so lucky after all. “The researchers found that groups 2 and 3 performed significantly better on the task than the no-exercise group,” says Imber. With this in mind, she suggests:

* Going to the gym — or at least for a brisk walk – ahead of your brainstorming sessions.

* Scheduling lunchtime walking groups to encourage creativity during the afternoon.

* Considering mini-workouts when you’re in the middle of extended creative sessions.

The Po!nt: Says Imber, “As well as concluding that aerobic exercise enhances creativity, [researchers] also point out that the positive effects of this activity are somewhat enduring, and certainly last at least up to two hours after completing the exercise.”

Source: Article submitted by Amantha Imber.
http://marketingprofs.chtah.com/a/tBIKE2WAJaJZfB7Q-q3BzSljyz8/news17
Copyright 2000-2008 MarketingProfs LLC

Leave a comment

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.