LatinWorks adds to la familia

Austin-based advertising agency LatinWorks has announced the purchase of Dallas-based ad agency Cultura. The amount paid has not been disclosed. Both agencies focus on the hispanic market and both had previously given up a minority stake to Omnicom. The media conglomerate will still hold a small stack in the merged group. A majority of Cultura’s Dallas-based staff as well as chief executive Greg Knipp will be moving down to Austin to join the LatinWorks familia in their new digs in the newly renovated Capital Tower. Capital Tower will also be home to Dell/WPP’s Project Davinci.

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