Austin-based McGarrah/Jessee has won its second new client of the year. (The other is high-end sunglasses manufacturer Costa Del Mar.) Heavenly Mountain Ski Resort in Lake Tahoe has award Mc-J with its ~$2 million branding account. The prior agency of record was San Francisco-based Y&R.
I am waiting with giddy anticipation for the first Mc-J produced radio or TV ad that features that same deep voice they use in most of their ads i.e. Whataburger or McCoy’s.