Dell-WPP’s Project Da Vinci agency has hired Valerie Hausladen as its general manager of operations of its Austin office (Her Linkedin profile is already updated). The currently being staffed-out agency will also have shops in San Francisco and New York. Hausladen was the consultant who helped Dell in its search for a new agency, a search that obviously resulted in the selection of WPP and the creation of Project Da Vinci. Before her time as a consultant, Hausladen’s last agency experience was as President of Tocquigny, as Austin-based interactive marketing agency. Prior to that, Hausladen was Director of Marketing for Dell Higher Education and Dell Public.
I’ve sent Hauslden a few questions via email…we’ll see if she replies.