Want some Starbucks? TOO BAD!

Tonight from 5:30 to 9 pm (CST) all Starbucks locations will be closed. I’m not a huge Starbucks fan, but I think anytime a brand/retailer with the presents of Starbucks decides to close all its stores something possibly newsworthy is happening. In this case, not so much. From the online version of the Austin Business Journal: “According to the company’s Web site, Seattle-based Starbucks Coffee Co. will close all 7,100 company-owned stores across the country from 5:30 p.m. to 9 p.m. for an in-house training session for its 135,000 baristas. The company said the educational sessions will ‘provide a renewed focus on espresso standards’ and will ‘transform’ the customer experience.”

“Transform the customer experience”? I feel the ever-so-slight urge to go to Starbucks tomorrow morning to see if the experience is any different. I wonder if I’ll notice their renewed focus on “espresso standards” if a order a regular decaf coffee?


  1. Starbucks could have easily conducted the training on the fly, below the radar. But doing it all at once has generated mega press. So smart, even if it is much ado about naught.

  2. Foiled by a sealed Starbucks I tried an intriguing independent. They seemed to have internalized the essence of espresso and I may never need Starbucks again. Oh my!

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