Toshiba Powers Down nFusion


Toshiba has decided to give its marketing duties for laptops, MP3 players and projection units to WPP Group’s Y&R Brands. The business previously belonged to Austin-based independent nFusion.

Ron Smith, VP of marketing communications at Toshiba’s digital products division was quoted in Adweek: “We took a long, hard look at several agencies,” ‘said Smith, praising the work of the incumbent shop, independent nFusion in Austin, Texas.’ “It’s a fine agency, but geographically set apart. We were lucky to find an agency of Y&R’s quality in our own backyard.”

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