Adam Salamon’s self-branding centric blog has really got me thinking more and more about how people “brand” themselves and how companies do as well. The internet has really made this ~easier~ for us with email (really easy to send out notes etc) and sites like LinkedIn and Facebook (really easy to create your online persona). Those sites have become common check-point items when looking at possible new hires. Check LinkedIn to see how connected they are and see if you know any of the same people. Check Facebook to see if they have a profile and, if they do, maybe get a glimpse of their personal life. Branding for the individual really becomes a matter of reputation management. Many of the methods the individual should use to manage their reputation online can and should be used by businesses.
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
Jeff Bezos – CEO and cofounder of Amazon.com