Making an Impact


Austin-based database marketing firm, Direct Impact, recently announced that they have added OfficeMax and TiVo to their client list. For OfficeMax, the firm will develop strategy for the Reliable Office Supply Division and they will develop an interactive brand campaign for TiVo.

Also of note is the recent move of Tracey Brown from a Senior VP role to that of Chief Operating Officer. I had the pleasure of working with Tracey shortly after she joined Direct Impact and this previous Director of worldwide consumer marketing for AMD brought a tremendous amount of insight to our partnership.

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