Microsoft has started a review for their ~$300 million consumer creative assignment. Interpublic Group of Cos.’ McCann Erickson, current agency of record for most of Microsoft’s consumer in said to be in the running as well as my friends over at MDC’s Crispin Porter & Bogusky. The media side of the new assignment will be handled by Universal McCann. Shocker: It is believed that this assignment will be to help improve Microsoft’s image. The word is that Microsoft is hoping to fight back against the popular Mac vs. PC campaign. Microsoft reportedly didn’t want this review to go public. Good Job Microsoft…just like Vista!