Facebook announced Tuesday that it would allow companies to target ads to users based on what they and their friends buy and do on the internet. They are obviously now able to take advantage of the massive amount of user data available. Questionable changes recently made at Facebook now make complete sense. Why would Facebook open their system to non-students? Why would they open up their system for developers to create new tools? These things create more interactions, more engagement and more user data.
This is all about getting “your message out to the conversations”, said Facebook founder Mark Zuckerberg when addressing a group of NY advertising-industry executives.