Bugs Takeover Idea City

That’s what happens when you lose the Terminix account to Publicis. The pest-control company recently announced that Publicis Groupe’s Publicis, Dallas had won its creative ad business, beating out Austin’s own GSD&M Idea City.

Per MediaPost, “The move comes after a restructuring by the exterminator, which was acquired as part of a leveraged buyout of parent ServiceMaster, and the arrival of a new chief marketing officer at Terminix. The company spent $19.3 million on media last year, and $14.7 million in the first half of this one, according to data from TNS Media Intelligence. Incumbent Stone Ward in Little Rock, Ark. had the Terminix business for nearly 10 years and did not participate in the review, although it will continue to provide interactive marketing and internal branding services.”

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