Deja Vu – Well, sort of

So, a week ago today I attended Online Market World in San Francisco. Today I attended the Texas eMarketing Summit here in Austin. A week ago I posted in regards to Brett Hurt, Founder of Coremetrics and CEO of Bazaarvoice, endorsing Google Analytics. Tonight I post in regards to Coremetrics’ Director of Strategic Accounts, Ian Strain-Seymour, also endorsing the use of Google Analytics for small businesses and web-masters. Ian did mention that free tools like Google Analytics are great for companies like Coremetrics as they give people an idea of what is possible with analytic tools and sets them up to want/need a bigger tool someday.

Wouldn’t it make sense for Coremetrics or any of the other big boys of web analytics to offer an extremely low cost or free version of their tools as a way to get the small fishes hooked? Why give that honor to Google while hoping that Google doesn’t offer a paid service someday and just keep all those users for themselves?

Side note: SEMpl Thoughts

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