Amazon’s Adjustments

Any of you that have already been to endless.com (which is an Amazon property) have been wondering the same thing that I have, when is Amazon going to incorporate some of the cool things on Endless into Amazon? Well, wonder no more! Amazon.com has been doing some remodeling you might not even be aware of. There is now a “come take a look” link in the top right corner of the site that will send you to this page. They’re using a bit of java and ajax to do some interesting things when you hover over certain buttons/items. They’ve also changed their colors a bit – they think the new colors are more “fetching”. Designers seem to hate Amazon. E-commerce folks don’t care too much about the colors but typically are in awe of the things the site “does”.

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