It’s no secret that the Gilbreaths are fond of Torchy’s Tacos. There is one but a few moments from our house so we hit it up for take-out at least twice a week.
The tacos of the month are usually pretty tasty, but they come and go like the changing moon.
Recently, I heard about a “secret menu” and salivated at the thought of a new set of tacos to try. I Googled “torchy’s secret menu” and easily found the list. The story, as told by the search results, is that Torchy’s revealed the secret menu via some tumbler posts. The posts were quickly taken down. Someone copy and pasted each item so that the list could live on. Here’s the list shown in order of my preference:
Trailer Park Hillbilly Style: Torchy’s gauche standby is made even trashier with chorizo and chopped bacon atop the usual fried chicken tender with green chilies, queso and ranch, served on a flour tortilla.
Ace of Spades: Jalapeno sausage link and grilled brisket topped with a fried egg, green chile queso, cotija cheese, sour cream, more cheese and Diablo sauce, served on a flour tortilla
The Hipster: panko-breaded fried tuna, with bacon, green chilies, and black beans; topped with cilantro and cotija cheese, and served on a flour tortilla with avocado sauce.
The Matador: Chopped brisket and grilled jalapeno topped with pickled onions, jack cheese, avocado, sour cream and cilantro with tomatillo sauce on a corn tortilla.
Jack of Clubs: fried egg and grilled potatoes with black beans, tortilla strips and cheese; all topped with cilantro, sour cream and Torchy’s Diablo sauce.
Missionary-Style Green Chili Pork: carnitas, pickled onions, guacamole, jack cheese and cilantro, topped with chipotle sauce and wrapped in a flour and corn two-tortilla tandem.
The Mad Cow: skirt steak with black beans and corn; topped with jack cheese, cilantro and ranch.
Thanks to KUT for preserving and sharing the list.
My post on Tuesday was lacking. It’s probably best for you to read that post before reading this one.
Why, you might ask. What was missing?
Well, the BIGGEST factor to my success was missing.
I did a bunch of things to go from zero to McCoy’s, but it’s during my time at McCoy’s that things really changed. Not only did I get my first real-world (outside of eBay) taste of ecommerce, I experienced a life-altering change that I may or may not write about someday.
During and right after that change, I fell as deep as a person could in love with the woman who would be the true and “behind the scene” reason for my current success and for me being where I am today. She was literally the only one, at the time, who was 100% in support of me and what I needed to do next. She was someone who challenged me to be better, push me in positive ways, and believe that I could move forward.
I met Sarah, almost literally, “on the Guadalupe river” while tubing during a fraternity alumni weekend event. We were both at the event with other people. Again, that’s something I might write about some other day. This was just when we first met. It was later that the sparks really flew.
Sarah has been a source of support for me the entire time we have known each other. We have been through so much together. My change from McCoy’s to A.S.S. My grad-school days at St. Edward’s. We did at least one home remodel in that time and she gave birth to our first child less than 30 days after I graduated. She supported my, possibly irrational-jump, to Adlucent and she had my back when I was “let-go” less than a year later. She listened to me worry (whine) and she always told me that we would be OK. She was, of course, right all along. She supported my attempt at consulting while she put in long hours at her office and I did my best to take care of our one-year-old daughter.
Back to A.S.S. and more worry from me, this time, about the merger and looming acquisition. Sarah experienced her own major and drastic changes during this time as well. We decided that Sarah would end her 10 year career in Austin real-estate development to take on the bigger job of being a stay-at-home mom. (It’s a change that I know we are both continually happy and grateful to have been able to make, but it was scary none-the-less.)
Calendars’ offer and opportunity was the right next step for me career-wise and Sarah was right there, as always, weighing out all the pros and cons. She has this awesome ability to dig into the details of the pros and then turn on a dime and analyze the cons. I’m not sure if it’s just in her genes or if it has to do with the urban planning masters she has from the University of Texas. Either way, I’ve learned to step back a bit when we are debating something as she will always, and to our benefit, flip the conversation to the other side.
Many “Flip Days”, two more kiddos, and now my most recent change, Sarah continues to be the rock of the family. I’m able to take risks in other parts of my existence because of her. I can try to tell her how much I appreciate her, but it would never fully acknowledge or equal what she has done for me, for our kids, nor what she will do for all of us in the future.
Sarah, I Love you and appreciate everything you do for me and the three little ones so much. Thanks for all you do and have done to get us to where we are today.
In the immortal words of Page & Plant, “…time I was on my way. Thanks to you, I’m much obliged for such a pleasant stay. But now it’s time for me to go…I’ve got one thing I got to do…ramble on.” (Hat tip to @TheTimHayden.)
Yesterday, I resigned as VP of ecommerce marketing and analytics at Calendars.com. The news was released internally and to our partners today. Those of you who are friends of mine on Facebook have seen my string of change related quotes throughout the day. Well, the change I was referring to was not just the everyday and ongoing changes we all face in life, but also my move from Calendars.com to Austin-based tech start-up ShipStation.
I think by far the favorite change quote I shared all day was:
“Change before you have to.” Jack Welch
We often find ourselves in situations which are comfortable enough to continue but often these situations are not close enough to perfect for happiness. I found myself in this situation recently and decided that it was time to make a change. It was time for a change as big as the change I made over 12 years ago when I moved from the financial services industry to retail/marketing/ecommerce.
That move was so perfect for me and my new company at the time. McCoy’s Building Supplies was looking for possibly the oddest combination of skills ever. They needed a web/html savvy person who could also coordinate marketing for a private-label credit card. I had recently finished a short stint at Wells Fargo after previously being with Ford Motor Credit. Check the box for marketing a private-label credit card. My dad was a closet computer geek. He exposed me to computers at a very early age. (TI-99) Later, with the help of Coffee Cup Software (Thanks Nick Longo), my dad helped me learn how to code websites. I put a few college organizations on the interwebs. My dad later turned me on to eBay and the world of ecommerce. Sell some old Ford parts via eBay? Sold! Check the html/web savvy box as well. Throw in the fact that there was a McCoy’s Building Supplies in my hometown of Weimar, TX and we were a match made in heaven. I became the webmaster and private label credit card marketing coordinator for McCoy’s. What a change!
In 2002 -2003, I helped McCoy’s launch a very primitive ecommerce site. It lived as part of the basically brochure site we had built and it sold only one product line, Mighty Mule Automatic Gates. It was glorious in my opinion and I was hooked. We only sold the gate line as it was the first vendor I was able to convince to drop-ship for us (for free). We outsold every brick and mortar McCoy’s location when it came to the gate line since I could merchandise the entire line and not just the top couple of sellers that the stores would carry. Proving out ecom inthe early days was so much fun! The dev house we used to build the ecommerce part of our site assigned a young hotshot to the project. He was cutting his teeth with this project and I was as well. More on him later. Good times were had as we learn the ropes of ecommerce.
Fast forward a bit and I became only more passionate about ecommerce. I supplemented via eBay and even went as far as being “certified” by eBay as a official eBay resller and trainer in Austin. McCoy’s shifted gears with our ecom efforts and I had to make another change. I was 100% sold on ecom and needed to keep my fix. Academic Superstore was my next move and again it was the right fit. They needed to build an in-house online marketing team and I was hungry to get deeper into ecommerce. It was another perfect fit. ASS, as it was so affectionately called internally, was bootstrapped before bootstrapping was cool. Nathan and Natalie Jones had literally started the software reseller in the garage in their home off of Steck Ave in Austin. It was born after Nathan had a crappy customer service experience with the company that would later become their only competitor. Just over ten years later we would merge with that company to set ourselves up for an acquisition that would come a few years later in the form of a buyout by Digital River. During the merger/transition, I did a short bit of time away from A.S.S. with Adlucent, a local search marketing start-up. I went back to A.S.S. for a bit before the DR acquistion and before the Calendars.com headhunter found me. (Thanks to LinkedIn.)
I had seen the Calendar Club building out on Burleson Road just east of Academic Superstore’s offices. I knew they were the ones who ran the calendar kiosks in the malls, but I had no idea that Calendars.com even existed. I was a smart phone and Outlook person. I hadn’t owned a paper calendar since the early 90s. Frankly, I thought someone at A.S.S. or from grad school (I had recently wrapped up an MBA in ecommerce from St. Edward’s) was playing a joke on me. I was intrigued as the AOV (average order value for a calendar is much lower than that of software and I felt challenged to make my online maeketing ROi rules work on such a product.) A few phone calls, at least one meeting later and I was in the pipeline to another change.
My time at calendars has been great. I’m so proud of what my team has accomplished. I’m glad to have partnered with some great companies over the past 4 years. We moved the site from a home-grown system to ATG. We launched Bazaarvoice and have enjoyed having them as a local partner. We moved from Axiom to e-Dialog for email. We continued and grew a long-standing relationship with Coremetrics. We launched and became huge advocates for Monetate. The list goes on and also includes growing revenues by ~30% in four years. As I mentioned before, sometimes things just aren’t perfect and I found myself in need of the next change.
Remember that hotshot dev guy I mentioned earlier? The one who helped me get McCoy’s on the ecom map? Well, he went on to create a few businesses and most recently, Byron Weir became the co-founder of ShipStation along with Jason Hodges (who was actually at the same dev house we used while I was at McCoy’s). Nathan Jones, founder of Academic Superstore recently became CEO of ShipStation. I am beyond excited to join forces with two folks who were so instrumental during my ecommerce journey. I’m excited about this change and about having them be a part of it.
As Paul Hoffman, COO of Calendar Holdings, always says and I have adopted, “Onward and Upwards.”
Here’s a quick video which neatly explains what ShipStation does:
I also should thank a few folks who, even though they might not be aware, have influenced me in some way in the past or recently and have helped me decide on this change – this is by far not a complete list but a list most pertinent to this post:
Job Title: Developer/Software Engineer
Supervisor: VP of IS & Distribution
Location: Expo 2 Office
Responsible for helping build, test and support internal PC applications to manage our stores nationwide.
• Maintenance of existing PC applications.
• Design, develop and test new applications as required.
• Interact with team members to understand and/or develop technical and business requirements.
• Participate in the QA and maintenance process.
Qualifications/Basic Job Requirements:
• Minimum of 2-5 years of industry experience.
• Bachelor of Science degree in Computer Science, Software Engineering, MIS or related field.
• Object Oriented Analysis and Design/Development (OOA/OOD).
• Ability to write SQL for MS SQL Server languages (PL-SQL and Transact-SQL).
• Experience in web application development a plus.
• Excellent communication skills.
• Ability to work closely with non-technical staff.
• Ability to work with little supervision.
To apply -> Send resume and cover letter to firstname.lastname@example.org and make sure you tell them that you heard about the job from Robert Gilbreath.
Veteran Leader From Dell and Bazaarvoice Joins To Help Fast-Growing Startup Scale Across Global Enterprises
Austin, TX, March 27, 2013 – Dachis Group, a leader in data-driven social marketing solutions, announced today that it has named Erin Mulligan Nelson as the company’s President. Nelson previously served as SVP, Chief Marketing Officer of Dell (NASDAQ: DELL) where she was responsible for the company’s global brand, communications, social media, Dell.com, agency and corporate social responsibility strategies. Following her time at Dell, she was Chief Marketing Officer of Bazaarvoice (NASDAQ: BV) where she played a core role in leading that company through its successful IPO in 2012.
Dachis Group’s addition of Nelson comes at a time when the company is scaling rapidly to provide critical data-driven social marketing solutions to the world’s largest brands. The company recently closed a Series C funding round, and has announced numerous milestones including the sale of more than 100 enterprise software licenses to the Global 2000.
“We are extremely pleased to welcome Erin to the team,” said Jeff Dachis, founder and CEO of Dachis Group. “Erin has been on the vanguard of digital and social marketing for years. She is renowned for building high-growth global businesses, and her experience as both a Fortune 50 C-level executive and a startup executive is unparalleled.”
“I believe the opportunity for Dachis Group is enormous,” said Erin Mulligan Nelson. “Every marketer in the world is looking to build brands and drive growth more effectively, and the suite of Dachis Group capabilities allows them to do just that. I’m delighted to join the team and help scale their reach and impact globally.” In her new role, Nelson will utilize her wealth of experience as an executive in Fortune 500 organizations, as well as her experience bringing cutting-edge software solutions to the world’s biggest brands, to lead Dachis Group’s end-to-end go-to-market strategy and execution.
Nelson is now part of a veteran executive management team with decades of experience building successful marketing technology and services organizations. This includes Gary Skidmore, former President, Direct Marketing of Harte Hanks (NYSE: HHS), as Chief Operating Officer; Peter Kim as Chief Solutions Architect, who was most recently Managing Director, Business Transformation at R/GA; Dominic Zuccarini as Executive Vice President of Global Sales, who was previously Vice President of Field Sales for Involver (acquired by Oracle) and Erik Huddleston as Chief Technology Officer and EVP of Products, who was formerly CTO at Inovis (acquired by GXS). “Dachis Group is poised for breakaway performance in a high-growth market,” said Chris Pacitti, General Partner at Austin Ventures. “Their solutions, vision, disruptive technology platform, leadership capabilities and executional capability are proving to be very powerful combination.”
For more information, visit www.dachisgroup.com